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This project was independently created and is not affiliated with or endorsed by Nike.
This Nike — Spec Brand Film was created as an exploration of high-end AI-assisted production. The project combined tools including ChatGPT, ElevenLabs, MidJourney, Runway, Sora, and Klink, with all widget design and logo assets built from scratch in Photoshop. The final render was upscaled using Nano Bannan Pro. The goal was to craft a tightly edited, visually striking promotional piece that feels cinematic and cohesive—pushing the boundary to the point where it’s difficult to immediately identify the work as AI-generated.
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